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Cette question me fait toujours sourire !

Si je vous réponds : « Les deux ». Ça vous va ? Même si cette réponse ne vous satisfait pas, il vous faudra vous en contenter.

Impossible de faire de la rédaction web à plein temps sans être au fait de l’optimisation SEO potentielle d’un site et des techniques de référencement. Mais là où le jeu devient intéressant, c’est quand le référencement naturel devient une sorte de passion.

C’est là qu’on commence à pouvoir jouer sur deux tableaux différents : la rédaction de contenu web, et le référencement SEO. C’est à partir de ce moment-là que le content marketing prend tout son sens. De simple rédacteur web freelance, on devient un acteur à part entière de la mise en place d’une stratégie de contenu. Et là, le travail devient bien plus marrant !

Comment devenir indispensable pour la mise en place d’une stratégie digitale ?

Dans un premier temps, il faut faire ses preuves du point de vue rédactionnel. Outre le fait d’écrire selon la volonté des clients, il faut faire valoir un certain savoir-faire quant à sa capacité d’apporter des réponses à un lectorat et de satisfaire (ou séduire) les moteurs de recherche.

Dès lors, on est à même de faire force de proposition quant aux choix à faire pour la production de contenus. Normalement, on commence à être entendu dès que les premiers résultats sont visibles en ligne.

C’est à partir de là qu’il faut redoubler d’efforts pour se former au référencement web. Outre le webmarketing, il faut saisir l’importance du netlinking, comprendre les rouages de la création d’un site web, saisir le rôle de tous les métiers du web amenés à travailler sur un même projet.

Attention, on ne vous demande pas de devenir développeur non-plus !

Une fois tout ceci bien saisi (autant que faire se peut), écrire pour le web prend un sens différent. On arrive à saisir des opportunités en analysant de plus près un marché ou une niche. On devient largement plus qu’un simple pigiste, on prend de l’importance au sein d’un projet web. Et c’est à partir de ce moment-là qu’on va commencer à vous demander votre avis, votre vision des choses. Et là, c’est « en route pour le kiff ! ».

Devenir rédacteur web peut offrir un véritable tremplin professionnel !

Attention, je ne renie pas le métier, loin de là, je l’adore !

En revanche, il peut être une source d’opportunités. Si vous savez comment rédiger pour le web, et qu’en plus vous êtes à même de soumettre des améliorations potentielles à votre client, vous passez du côté du consultant en référencement. Vous ne vous contentez plus de vous cantonner à votre rôle de rédacteur freelance, mais vous commencez à jouer sur plusieurs tableaux.

En commençant par une prestation de rédaction SEO , vous vous retrouvez à pouvoir proposer davantage à votre client. Vous pouvez commencer à mettre un pied dans l’univers du référencement web SEO.

Bien évidemment, nombreux sont les consultants à être très calés, et capables de se servir de nombreux leviers. Ils travaillent généralement pour de gros clients. Mais sur de petits clients locaux, vous êtes déjà capable de faire pencher la balance en votre faveur.

Par exemple, être capable d’élaborer un cocon sémantique de A à Z peut représenter un réel atout pour votre client. En revanche, pour en être capable, il faut déjà avoir bien assimilé la méthode de travail que cela sous-entend. Et pour y parvenir, il n’y a pas de secret : LE TRAVAIL ! Il faut disséquer des sites, s’informer, comprendre, ne pas avoir peur de demander à « ceux qui savent faire ».

Je sais qu’au départ on se demande comment trouver des clients, mais passé un certain cap, cette question ne doit plus vous empêcher de dormir. Les clients doivent venir vers vous. Et c’est précisément quand ça commence à arriver, qu’il faut travailler dur pour monter en compétences.

Donc, t’es autant référenceur web que rédacteur en fait !

Euh, c’est un tout petit peu plus compliqué que ça…

Compte tenu des consultants SEO que je suis de près, j’ai du mal à m’affirmer référenceur. Même si je fais du référencement local pour certains clients, du cocon sémantique aussi, quelques audits, puis un peu de linking… Mais attendez… Mais en fait, je fais du référencement !

Et c’est ça le truc. On se retrouve à travailler sur du référencement pur et dur, largement au-delà du rôle de concepteur rédacteur. Et ça devient vraiment intéressant, même si parfois on a du mal à trouver des solutions pour tout. Mais la communauté est vraiment cool (même si on entend souvent le contraire !). Je demande souvent de l’aide. Et c’est rare qu’aucun consultant SEO ne me réponde. D’autant que souvent on ne joue pas dans la même cour… Je suis encore chez les petits moi !

Chers confrères rédacteurs, ne vous fermez donc aucune porte. Vous n’êtes pas bons qu’à écrire de l’article de blog, ou de la fiche produit… Si vous vous en donnez la peine, un univers entier existe dans la communication digitale ! Qui sait, aujourd’hui spécialisé dans la création de contenu, demain capable de proposer un bon référencement à chacun de vos clients.

27 réflexions au sujet de “Mais t’es rédacteur web, ou référenceur ?!”

  1. Nevertheless, it’s involved in quite a quantity of more
    functions than just flexing the elbow. Earlier Than we get into coaching the biceps, let’s look actual
    fast at the anatomy. In order to completely prepare the biceps, you need to know the totally different elements and understand
    how they operate. The commonplace advice for bicep days per
    week is between two and 4.
    Few muscles draw extra attention than your chest muscles and
    your biceps. A well-defined chest and a pair of bulging biceps inform the world that
    you’ve got got been understanding. In addition, strong chest and biceps muscles are important for each athlete and lifter.

    You can use a straight bar, an EZ bar, or a dumbbell, and you have to use a dedicated
    preacher bench or put your upper arm against the backrest of a coaching bench.
    All variants are equally effective; the only potential draw back
    of using a regular workout bench is that you’re forced
    to work one arm at a time, while a preacher bench has
    room for each. The most popular train for building bigger biceps, the standing barbell curl,
    is also some of the effective.
    This fast bicep exercise can be designed for people who
    only have minimal equipment. Hence, all you have to full this simple bicep exercise is a pair of dumbbells, some resistance bands,
    and a reasonably heavy weight plate. Every of these beginner bicep exercise routines will produce results, plain and simple.
    The first exercise has slightly less volume than the
    latter and is ideal if you’re fully new to the fitness center.
    Holding a cambered bar can make a world of difference to your
    grip strength.
    The shut grip bicep cable curl is amongst the best isolation workout routines for the
    lengthy head of the bicep. It’s a pulling motion carried out with a cable machine and is appropriate for newbies.
    The Ten finest cable bicep workouts will pump up
    your biceps and enhance the general operate of
    your higher arms. The inverse Zottman curl is a hybrid
    exercise that mixes a hammer curl on the means in which up and a regular curl on the best way down. This variation provides a balanced approach
    to working each the biceps and brachialis, supplying you with one
    of the best of both worlds.
    He focuses on gym-based training and has lots of
    information about train, lifting technique, biomechanics, and extra.
    If there’s an imbalance between your left and right biceps, cable one-arm curls
    can help correct it. Since every arm works independently,
    you can determine and handle energy disparities between the perimeters.

    If you’re looking for a new and difficult exercise to develop your bicep, look no further than the cable drag curl.
    This variation of the traditional bicep curl is much less
    well-known, however it’s still a robust train.
    Barbell curls, on the opposite hand, construct
    each heads of the biceps comparatively evenly however doubtless nonetheless
    bias the brief head to a point because of the ahead arcing motion of the curl.
    This pairing makes a wonderful, time-saving addition to any superset
    biceps exercise as a outcome of it blasts three main arm muscle tissue rather than only one.
    To understand why pairing the spider dumbbell curl with incline bench DB curls works so well, you should understand some fundamental bodybuilding anatomy.

    To actually tear down the muscle tissue, Roberts suggests finishing off preacher curls with a fast,
    blood-pumping dropset—going all the way down to 70% of the unique weight—or five negatives
    with partner help. Stand with ft at shoulder width, holding a dumbbell
    in each hand with a impartial grip, palms facing
    your sides. Bend the elbow of 1 arm to curve the dumbbell up and across your physique whereas maintaining wrist
    within the neutral position. Squeeze hard if you attain full elbow flexion, then lower underneath control and repeat with the
    opposite arm. Still, though, for those who wish to go a more conventional route, you’ll be able to take an extended break between every seven-rep portion, whereas also various the load utilized in every place.
    « You may find that you can deal with a heavier weight in the half positions versus what you are capable of do via the total vary of movement, » Farmer factors out.

    Everyone could have their go-to biceps move, and that’s just nice.

    By incorporating both workout routines, you’ll be able
    to ensure a well-rounded strategy to bicep improvement, effectively targeting each the brief and
    long heads for balanced development. Primarily, the biceps are liable for flexing the elbow, yet in addition they assist shoulder movements,
    making them important for a quantity of upper-body workouts.

    Figuring Out the method to practice the biceps successfully is the necessary thing to maximizing each muscle development and energy,
    guaranteeing balanced and powerful arms. You drive your biceps right into a stretched and prolonged
    position by maintaining your arms behind your physique when doing incline dumbbell curls.
    Doing so promotes doubtlessly higher muscle growth and offers you an out-of-this-world muscle
    pump. I assume the barbell curl is one of the most
    overrated bicep exercises out there. Positive, it’s
    a traditional, and I get that it has a powerful « old-school » attraction, but its limitations outweigh its advantages.

    Whereas this variation is still comparatively new in my routine, its potential for progress is evident, particularly for those
    seeking to concentrate on the lengthy head of the biceps.
    I place it in the A-tier as a superb addition for superior
    lifters looking for variety and enhanced tension. I place chin-ups in the B-tier as
    a result of they’re efficient for general upper-body power, although they might not isolate the biceps as a
    lot as other workout routines.
    If you raise weights, it’s a secure bet that you’ve got no less
    than a passing curiosity in the size of your biceps.
    Go on, admit it; you even throw up the occasional biceps pose when you assume nobody is watching.
    To perform a correct chin-up, ensure you have a sturdy bar that’s excessive sufficient to hold from together with your arms extended, with out your ft touching the floor.

    These three TRX bicep workouts all cater to barely different targets.
    For example, workout two prioritizes muscle development by blasting your biceps from a variety of totally different angles and with a lot
    of coaching quantity. Nonetheless, it nonetheless has a secondary give consideration to energy development.
    Doing reverse curls with a TRX mainly works your
    brachioradialis and brachialis.
    If you need extra information on your exercise plan or training cut up, contemplate
    working with a personal trainer. They’ll have the ability to personalize a exercise for you and your goals,
    supplying you with the best workout routines from a dumbbell
    exercise to a full physique or higher body workout.
    The best back and biceps superior workouts typically
    start to incorporate energy training techniques similar to supersets and drop units to
    maximise your power and hypertrophy gains.
    Any biceps exercise the place the upper arm is held behind the physique will favour the long
    head because it crosses over the shoulder joint whereas the
    short head does not. Again, the lacking issue to most
    « biceps workouts » is altering big pulling workouts to provide more biceps activation. You
    can do hammer curls (palms dealing with in), reverse grip curls (palms facing
    forward), and an offset overhand grip (slightly pronated).
    For optimum coaching, you must prepare your biceps a minimum of twice a week.
    Studies show this appears to be the optimal quantity
    of training for hypertrophy and development. That being mentioned,
    you can even probably prepare the biceps 3x per week.
    What this might seem like is simply throwing in some extra isolation work
    after your leg days or whenever you practice the triceps.

    Preserving your elbow tucked in, curl the bar
    with momentum and squeeze your biceps whenever you get to the highest of the bar curl.
    You want to use this last train to help target the brachialis and the brachioradialis that are
    muscle tissue that can assist a lot in bettering the aesthetics of your arm.
    The subsequent train might be used to put extra emphasis on the
    brief head of the biceps. You could also be wondering what
    chin ups are doing in an arm routine, however in my opinion they are
    one of the best workouts to develop your biceps and scientific
    literature seems to agree with this. When it comes to arms training, the most important mistake
    individuals make is neglecting both heads of the bicep. Many individuals are unaware that they’re really composed of two heads.

    If you need to increase the size or energy of your
    biceps muscular tissues, think about adding cable workout routines to your routine.
    The Behind-the-Back Cable Curl, also known as the Bayesian curl, is identical concept because the incline dumbbell curl.
    Your arms will curl with your elbows behind you, which emphasizes the lengthy head.

    Multi-joint actions that contain pulling, such as the deadlift, bent-over row, seated row, and
    so forth., require biceps engagement. Folks that prepare at house can carry out the resistance band
    biceps curls at any point all through their arm workout.
    Lifters that train at a gym should use this as a second train in a superset to annihilate their guns.
    You’ll mainly be utilizing free weights, doing compound strikes and
    isolation workout routines, with rep ranges from six to 12.
    All you need for this exercise is a barbell, a set of dumbbells, and an adjustable bench.
    The incline curl supplies a solid stretch for the biceps
    but doesn’t provide as a lot rigidity because the preacher curl or
    different workout routines. Still, it’s a great addition to your bicep workouts with dumbbells repertoire,
    particularly for these seeking to target the long head of
    the biceps.
    I suggest doing 3–5 sets of vertical pulls adopted by 2–5 sets of biceps curls.
    I would start at the backside of the range, working your way larger as needed/desired.
    After that, choose a biceps curl that’s good for your lengthy head.

    A common dumbbell, barbell, or cable biceps curl is completely nice, however you can work the lengthy head
    even tougher with lying dumbbell curls. Lastly, make sure
    to do some sort of exercise where you’re curling with a impartial or pronated grip.
    This strategy will shift the emphasis of the exercise onto the brachialis and brachioradialis to ensure that you’re constructing proportional arms somewhat
    than overly dominant biceps.
    A again and biceps exercise routine, which is usually referred to as a again and bi exercise, is
    a popular approach to practice your higher physique when structuring your overall power coaching program.

    The step up alone is a great exercise for the quads, hamstrings and particularly
    the glutes. It involves a knee drive and a bicep curl as you perform the step
    up, which goes to work the hip flexors, biceps, and forearms, but in addition is going to significantly check your balance.
    To keep stability, your core and glutes/hip abductors are going to
    have to be fully engaged. Dumbbells are extremely efficient for building muscle, rising energy, enhancing athleticism and burning
    fats. Furthermore, they’re probably probably the most versatile coaching software there is.

    Preacher curls hit the biceps another way, so they need to be used at the side of the standard curl at any point in your arm
    exercises. Attempt finishing 10 to 15 reps
    per set, with a max of four sets whole. For boulder-sized biceps, drag curls ought to be
    a key move in your exercise routine. Our exercise lists are created by determining the best workouts for muscle progress, core
    energy, and general well being and well-being.
    Comply With these step-by-step instructions to get essentially the most from all of the exercises in your shoulder
    and biceps exercise. This training schema tends to align most carefully
    with hypertrophy coaching suggestions, however it’ll additionally improve back and biceps strength.
    The biceps long head and quick head each originate on the
    scapula, which is your shoulder blade.
    As such, this train is not just good in your shoulders however your
    posture, too. However, before hitting the weights, make
    sure you spend a few minutes warming up and getting ready
    your body and mind for what you’re about to do.
    Bicep exercises are essential for almost each transfer within the
    weight room. And if you’re like most lifters, you understand there’s nothing
    better than a strong dumbbell workout—especially one you can do in half an hour or less.

    You should full all of your sets, resting between each set for
    1 to 5 minutes, relying in your main strength training aim.

    These will hit your elbow flexors with peak pressure at a
    slightly longer muscle length, and they will let you really focus in your muscle
    tissue. Make use of the chance to even out side-to-side strength imbalances, either by leading with
    your weaker aspect and mimicking that together with your stronger
    side. Or, by main together with your stronger side, and then enjoying catch-up together with your weaker aspect, not stopping till you have replicated the same
    variety of work. Our biceps and triceps are antagonistic muscles, which means that when one works,
    the opposite rests. This is not solely very
    time-efficient but increases the intensity of your exercise.
    There’s also a perspective that compound workout routines, like pull-ups, are adequate for arm growth since
    they involve the biceps.

    References:

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